Press releases


First pilot project of the new Shop-Concept has been completed 

Successful premiere

First-class products, first-class presentation: This is the way the new shop concept can be summarised, with which the Delphin brand desires to become even more successful with partners from the specialized trade. In the worthwhile exhibition of the new swimming pool construction specialist company Poolhaus in Birnbach in Rhineland-Palatinate, the new concept was celebrated with this now successful premiere.

The accepted traditional brand “Delphin” represents a wide and partly unique range of premium water care products that are both technically and visually geared for the demands of sophisticated swimming pool owners. Therefore the Delphin brand associated with Chemoform AG has been a recognised high performance partner with specialist dealers for many years.

Chemoform AG has tied up a whole bundle of measures to support the specialist dealers for optimum consultation and also for the sale of Delphin products. Apart from shelves filled with high-quality sales goods, numerous brochures comprising far more information than pure product descriptions are included in these measures.
An especially popular example is the advice booklet "Guide to swimming pool water care“ provided in a handy compact format.

In addition to this, the company has developed a modular Shop-Concept in the well-known eye-catching Delphin design in association with renowned experts in this sector during the last months. At the moment a special folder is in process of being finalized which illustrates the variety of possibilities for the specialist trade for designing their exhibition more attractively using Delphin products.

The new concept is based on different consulting islands for different shop sizes - from the most flexible minimum solution made up of transportable elements up to the particularly eye-catching maximum solution which attracts attention as a "Shop in Shop". Furthermore, a supply of attractive accessories and advertising material supplement the shop concept profoundly.

Customers can experience the realisation of the concept in reality when they admire the new Poolhaus swimming pool specialist company which opened on the 13 April - the day on which the approximately 750 square meters large exhibition, directly on the B8, was officially opened. This exhibition was made possible because Poolhaus managing director Steve Jacob and the Delphin sales director Helge Eichelmann implemented the first Delphin-Shop as a pilot project together there.

Admittedly, Poolhaus is a new company, but the skilled wholesale and foreign trade merchant Steve Jacob is already "an old hand “ in the swimming pool field however, and has almost over 15 years of experience in the industry. When he dared to take the step into self-employment, he consequently set up a close partnership with a few, well established companies of his choice. Within the range of water care he especially chose the Delphin brand: "Our strength is the sophisticated projects in the private sector." And the high-quality and particularly efficient products of Delphin simply fit perfectly to this target group “

Even if the name Poolhaus suggests the conclusion: the company is by no means only specialised in planning and building pools by any means, but also has a genuine Wellness emphasis with several high-quality strong points with numerous infrared cabins made by Saunalux. "Therefore we are also very glad that Delphin has developed a really innovative and high quality sauna fragrance concept with its complimenting assortment of Spa-Sauna fragrances“, praises Jacob.

He is even more satisfied however that the he is now able to present the entire Delphin assortment in an eye-catching style thanks to the new Shop-Concept. "The encouragement from our customers shows us very clearly that our Delphin shop really hit the mark“, so the young businessman further.